Privacy policy – use of MyGävle app

The project “Bettering life quality with Integrative GIS” (BIG) is a research by the Urban Studio at Högskolan i Gävle and Future Perfect X.

The results will be used to plan and design healthier and more sustainable cities. This Privacy Policy explains the data we collect from you using the MyGävle smartphone app, how we process, store and use it, and how we may share it.

Who is responsible?

For the purposes of the Data Protection Act 2018 (“The Act”), Högskolan i Gävle is the data controller. This means that Högskolan i Gävle is responsible for protecting the data you provide when you use the MyGävle app. By using the word ‘we’, we refer to Högskolan i Gävle. We have adopted this Privacy Policy to ensure that the data that we collect from you via the MyGävle app is protected. By publishing this Privacy Policy, we aim to make it easy for you to understand what data we collect and store, how and why we collect it, and the rights you have as an individual to access your data. This policy applies to all forms of information, physical and digital, whether collected or stored electronically or in hardcopy.

The information we collect and how we collect it

When you install, run or use the MyGävle app we collect data from you. You provide your consent for us to collect this data when you start using the app. Your consent to provide this data can be changed at any time using the ‘Settings’ menu in the app. Participation in the study is private and confidential, your entries will be associated with an anonymous identification number. We collect the following data from you.

Socio-demographic and self-perception information

When you use the MyGävle app, you provide information about your age, gender, occupation. Using the MyGävle app we will also ask you to provide information about your connection with nature, your life satisfaction, your level of integration, trust, and cohesion with the community in which you live, and generally we will ask your opinion about how the landscape of Gävle makes you feel. You will not be asked to provide your name, contact details or any other information which could identify you directly.


With your specific consent, using the MyGävle app we will acquire information about your geographic location using the GPS sensor on the mobile phone in which MyGävle is installed. MyGävle app collects location data from sources such as GPS, Wi-Fi and cell towers once you install the app and consent to the app tracking your location. MyGävle app will track your location to understand how the environment that surrounds you can affect your wellbeing. If you consent to MyGävle app to link to other available accounts on your smartphone (e.g. Google, Facebook), we will also acquire information about your physical activity from your smartphone – your step count, distance travelled, and whether you are walking, running or cycling.

How we process and use your information

We process and use the information we collect about you in a variety of ways. We upload your information from your smartphone over a secure connection (SSL) to servers at HIG. The information you provide will be used for academic research to understand the impact of the urban environment on wellbeing, how people use the urban landscape, and to inform the planning and design of healthier and more sustainable cities.

The data may also be used for other research purposes in the future. The results will be published in scientific journals and presented anonymously on the website dedicated to the project ( If you post publicly about BIG project using social media, or communicate directly with us, using the BIG website or on a social media website, we may collect and process the data contained in such posts for the purpose of addressing any requests you may have and for public engagement connected with the research project.

How we store your information

The information you provide using the MyGävle app is stored on your phone until you uninstall the app. When you connect to a Wi-Fi or cellular mobile phone network, your information from MyGävle app is transferred to our servers over the internet in an encrypted format. We encrypt the data you provide using the app so that it remains private, confidential and secure from unauthorised access. Your data is stored securely on servers at the Högskolan i Gävle. We reserve the right to change the data storage provider at any time in the future and if we change provider, we will update this Privacy Policy accordingly. The data that we collect from you will be stored in the European Economic Area (EEA). However, it may be transferred to and stored at a destination outside the EEA, in order to collaborate with other organisations for research purposes in the future. Data may also be processed by third parties and/or staff operating outside the EEA who provide services to us in connection with the research purposes. We will retain data to fulfil the purposes outlined in this policy for an indefinite period of time.

How we may share your information

Your participation in the BIG research project is private and confidential. The information you provide will remain with Högskolan i Gävle and may be shared securely with the project partners for research purposes. The information you provide may also be shared securely with organisations who provide services to us in connection with the research purposes, for example data storage, as stated in this Privacy Policy. We will not disclose your information to unrelated organisations or third parties under any circumstances.

How we keep your information safe and secure

We take your privacy, confidentiality and the security of your information very seriously and we will take all reasonable precautions to protect your data from unauthorised access. This includes appropriately securing our electronic networks, servers, computers and physical facilities. Your data is stored securely on servers at the Högskolan i Gävle with no external cloud service provider. We reserve the right to change the data storage provider at any time in the future and, if we change provider, we will update this Privacy Policy accordingly.

We will endeavour to ensure that our partners or any third parties to which we may transfer data according to the terms of this Privacy Policy have acceptable privacy and security policies. We will govern the sharing of information for research purposes or in relation to services provided to us in connection with the research purposes, by data sharing agreements which will ensure that third parties keep the data safe and secure. However, the collection and use of an individual’s information by such partners or third parties may be subject to separate privacy and security policies for which Högskolan i Gävle is not responsible.

Complaints and disputes

If you have a complaint about our handling of your data, you should address your complaint in writing to the Project Lead. You have the right to lodge a complaint with a supervisory authority if you consider that the processing of your data infringes the General Data Protection Regulation. If we have a dispute regarding your data, we both must first attempt to resolve the issue directly between us. If we become aware of any unauthorised access to your data which is likely to result in a high risk for your rights and freedoms, we will inform you without undue delay using the MyGävle app, once we have established what was accessed and how it was accessed.

Additions to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we decide to do this, we will post a notification on MyGävle app and we will post a new version of the Privacy Policy on our website and on MyGävle app. Changes and clarifications will take effect immediately upon posting on MyGävle app.

Contacting us

If you have any questions or communications regarding privacy, please contact the project lead by e-mail:

Matteo Giusti, PhD
Department of Sustainability Science
Högskolan i Gävle, 801 76 Gävle (Sweden)